Do you feel that your introverted personality gets in your way when you try to promote yourself on social media? You’re not alone; I can tell you that. In this article, I’ll briefly share three ideas that totally changed the game for me, hoping that they will help you as well.
It sometimes feels a bit ironic to me: having chosen the path of a solopreneur, you most likely have a strong sense of independence. People may have said about you (more than once) that you are a good listener and a very authentic person in general.
I could continue. Are you perhaps a keen observer of your surroundings and other people, one who tends to think before you speak? Could it be that you prefer deep, meaningful discussions over small talk that has no purpose beyond filling a silence?
Yes, I know, that’s simply the way our minds work.
And here’s my point: as solopreneurs who aim to help other people in some way, these character traits are our most valuable assets. Let’s not allow them to ruin our marketing efforts.
The scariest part is at the entrance
Sometimes when I set out to do a social media session, a sense of anxiety permeates my body. I have this little observer inside my mind who keeps talking about how things feel, but one thing I know about him is that he is incredibly shortsighted. Even if it felt scary when I was standing at the entrance, it’s usually not at all scary when I’m in. Actually, rather the opposite—I’m enjoying myself.
I stroll around among all threads, leaving most of them untouched, but when someone brings up a topic to which I feel I can contribute, I get engaged and make an effort to write the most helpful answer I am able to produce.
This leads me to my next point.
Be true to yourself about the objective
It is easy to get the impression that social media marketing is about being loud. Sure, that may work, but it depends on what is being promoted.
There are those who seem to have the same unwavering confidence in themselves, whatever question they are responding to. Others hop around between threads spouting short, generic responses similar to how taggers spray-paint their doodles all over the place.
Don’t fall into the trap of assuming that any of these people are your worst competitors and that you are losing to them. Here’s an important marketing secret:
You don’t choose your customers. They choose you.
I would argue that you owe it to those who are in need of advice from a real, compassionate person to be that person for them. You are meant for this, having been endowed with the gift of introversion and all that goes along with it.
And here’s how you can really shine doing it:
To be interesting, be interested
One powerful mental trick has been tremendously helpful to me, both in my private life and in my work as a consultant and coach.
When I feel awkward in a conversation with someone, I have learned that I just have to shift focus from myself and my feelings to the other person and where they are right at that moment. Most people feel good talking about themselves, particularly when they meet a good listener.
By listening to their story, I achieve two great things: not only does it relieve me from trying to make a good impression, which is futile anyway, but even more importantly, it makes them feel heard.
If all other conditions are met (budget, timing, whatever), many of the people with whom you have had a good conversation will at some point ask you if you can help them.
You’ve been chosen.
Takeaway points
Use your introverted qualities to your advantage. With authentic engagement, you will make a good impression on the right audience, increasing the likelihood that people will seek your help or services later on.
Cover Photo by Anna Shvets